With the looming hustle and bustle of life in the city, there is an inevitable need to pause, rest, and recharge every now and then, while still remaining on the go. However, there are times when accessible options for basic necessities or spaces are often unknown or difficult to uncover. iNeed is an application that allows users to easily locate and access public places of rest such as water refill stations, benches, restrooms, and more. The app will allow users to input details of locations by themselves to inspire collaboration, while at the same time, review the spots to aid in information sharing.


PROJECT DURATION


12 weeks


TEAM

 
Trinity Yeung


ROLES


User Research
User Testing
Brand Strategy
UI Design



PROBLEM





In bustling urban environments, individuals often face challenges when seeking out essential amenities such as restrooms, water refill stations, benches, and lounges. As a result, urban explorers may experience discomfort, inconvenience, and frustration during their travels.









SOLUTION





iNeed offers a solution to the challenges of urban exploration through a user-friendly mobile application that simplifies the process of locating and accessing public amenities. With iNeed, users can easily discover nearby restrooms, water refill stations, benches, and lounges. The app leverages user-generated content and real-time updates to ensure the information provided is accurate and up-to-date. Additionally, iNeed encourages community collaboration by allowing users to contribute their insights and share their experiences, creating a dynamic and informative platform for urban explorers.

DISCOVERING OUR USERS



iNeed caters to diverse user profiles, including:



Each user profile has unique needs and preferences, and iNeed aims to cater to them by 
providing a user-friendly platform that offers convenience, community, collaboration, and
rewards for active participation.


From that, I identified two main user archetypes likely to interact with the platform: individuals who tend to dwell within one central vicinity and individuals who need/want to move around more frequently. By understanding these user types, I tailored my platform to effectively address the needs of potential users.



ANALYZING OUR COMETITORS IN THE MARKET




Producing this analyses allowed me to identify the optimal location in which to 
position iNeed in line with what’s already available and still unavailable in the market.


As such, iNeed is a community-forward application that balances accuracy with accessibility, all the while maintaining functional and and the occassional engaging properties.


LET’S WALK THROUGH IT     LET’S WALK THROUGH IT    

LET’S WALK THROUGH IT     LET’S WALK THROUGH IT    

    

I was able to come up with a user map to demonstrate the stages of user engagement. With this map, I am able to determine points of contention and points of interaction with the user, as well as identify areas that would need more attention.

With the Journey Map below, we are also able to recognize users’ emotions and thoughts as they embark on the experience. 

STRUCTURING THE APP  



In determining the Information Architecture, we are able to enumerate the features and categorize them accordingly. 

As visualized, iNeed has a main header and a navigation bar. The header contains a search icon, which leads to the search bar. The “N” logo opens a pop-up menu that contains the User Profile, Settings, Timeline, Saved Locations, and Privacy Policy.

On the other hand, the main navigation bar contains the application’s primary functions: Explore, Contribute, and Rewards.

USER TESTING 


I conducted four user inteviews, demonstrating the aim and purpose of the application through low-fidelity wireframes. 

The interviews saw the users access iNeed for the first time, with the immediate purpose of getting to know and getting comfortable with the application, by going through all the main features one by one.





These are some of the adjustments applied after the user testings.